Ubisoft has revealed that they're partnering with Alzheimer's Research UK for a new campaign encouraging players to share dancing memories online to help raise awareness and funds for research into dementia.
Starting right now, fans can highlight how dance helps us connect with loved ones, and for every share, retweet, or Regram of the post on Twitter (or use of the hashtag #JustDanceMemories), Ubisoft UK will donate £1 to Alzheimer's Research UK. For more details on the campaign, head this way
"We're so excited to be partnering with Ubisoft for this fantastic campaign," said Ian Wilson, Chief Executive at Alzheimer's Research UK. "Just Dance is a game that brings back lots of heart-warming memories for so many of us. Tragically, dementia threatens to steal our precious memories - whether it's our favourite song, recognising our loved ones or the ability to carry out everyday tasks. Through this campaign, we are hoping to raise support for much-needed dementia research so we can keep people connected to their families, their worlds and themselves for longer."
"We are very pleased to be launching this campaign for such an important cause," added Mark Slaughter, Marketing Director at Ubisoft UK. "Alzheimer's Research UK's work to help find a cure for dementia and improve understanding about the condition will make such a big difference to communities and families. Since Just Dance launched ten years ago, over 7 million players across the UK have enjoyed making memories with their friends and families through dancing, and we think this campaign is a perfect way to celebrate the brand's special anniversary."
This isn't the first time dancing and music have been linked to dementia, as dancing therapy has been explored already, and music has been linked to a reduction in stress and anxiety, as well as the memories of the patients.
Will you get involved?