Achievements for watching TV?

Do they really need to encourage this?

GamesIndustry.biz reports on a patent that apparently is an Xbox One related patent by Microsoft that would allow for achievements related to watching TV. Everything from watching ads, events like Superbowl or an entire season of a series could be applicable. Of course, a lot of patents are filed without ever being seriously considered for real world application, so who knows if this is something Microsoft truly wants to implement.