The legendary producer Shigeru Miyamoto (Super Mario, Zelda, Donkey Kong, Pikmin) has, in a recent interview with the Los Angeles Times, made it clear how he sees today's gaming climate, and offered his thoughts on Nintendo's role in a rapidly growing part of the entertainment industry.
Apparently Mr. Miyamoto doesnt think Nintendo's own titles can be divided into existing genres such as action, racing and adventure games.
"Nintendo isn't one simple element of an overall gaming industry. I really think there needs to be a Nintendo genre, that's almost its own entity.
It's not that I don't like serious stories or that I couldn't make one, but currently in the video game industry you see a lot of game designers who are working really hard to make their games seem really cool. For a lot of us at Nintendo, it's difficult to decide what cool is. In fact, it's a lot easier for us to laugh at ourselves. It's almost as if we're performers. Our way of performing is by creating these fun, odd and goofy things."